Salesforce Acquires Troops: A New Era for Incentive Compensation Management

In a significant move to revolutionize sales performance management (SPM), Salesforce has acquired Spiff, a provider of innovative incentive compensation management (ICM) software. This acquisition marks a major milestone in the development of Salesforce's Sales Cloud offerings, empowering Chief Revenue Officers (CROs) and financial leaders to better align with their sales operations teams.

The acquisition aims to provide CROs with an intuitive platform to easily manage complex incentive compensation plans, thereby driving top-line growth. Spiff's cutting-edge software combines a low-code UI, familiar spreadsheet functionality, and powerful processing capabilities to automate commissions at scale. This seamless integration will enable customers to gain greater visibility into their sales performance, supercharge selling, and unlock new growth opportunities.

'I'm excited about the future of Spiff and what this means for the world of SPM and ICM in general,' says Jeron Paul, CEO of Spiff. 'Our technology connects what sellers want – transparent compensation – with what sales leaders want – compensation planning built into CRM that aligns behaviors to strategic outcomes.'

Ketan Karkhanis, EVP & GM, Sales Cloud, shares similar sentiments: 'Spiff connects what sellers want – transparent compensation – with what sales leaders want – compensation planning built into CRM that aligns behaviors to strategic outcomes. The challenge these leaders face is in how to align these compensation plans to desired outcomes – all while navigating data across siloed-point solutions.'

The combined forces of Salesforce and Spiff will enable CROs and financial leaders to streamline their processes, leveraging the power of a trusted platform to motivate their sales teams and accelerate growth. The Spiff team has now joined Sales Cloud, working closely with customers to transform how they manage incentive compensation and drive revenue performance.

With this acquisition, Salesforce further solidifies its position as a leader in SPM, providing customers with innovative solutions to tackle complex sales challenges. As the Spiff team becomes an integral part of the Salesforce family, it's clear that this partnership will shape the future of ICM, empowering businesses to achieve greater success and drive growth.

About the Acquisition:

Salesforce has completed its acquisition of Spiff on February 1, 2024. The combined portfolio is now available for customers to transform how they motivate their sales teams to accelerate growth – learn more here.

Salesforce acquires troops